SureShot Video: Website, App, and How to Use It for UGC
SureShot Video is a platform that helps event organisers collect authentic video content from attendees. Instead of hiring expensive camera crews, you can turn your audience into video creators. People at your event use the SureShot app to capture moments, and you get access to all that footage through an organised dashboard.
This guide shows you everything you need to know about SureShot Video. You'll learn where to find the official website and app downloads, how the platform works for both organisers and attendees, and what features make it useful for capturing event content. We'll walk through the setup process, explain the key tools available in your organiser dashboard, and share practical tips for getting great results at your next event.
Why SureShot Video matters for event content
Your attendees already film your event on their phones. They capture raw reactions, spontaneous moments, and perspectives that professional crews miss. SureShot Video gives you a system to collect and use this content instead of letting it disappear into personal camera rolls. You gain access to dozens or hundreds of unique viewpoints from a single event, and your audience sees authentic footage created by people just like them.
Authenticity drives engagement
User-generated content performs better than polished marketing videos. People trust content from other attendees more than brand-produced material, and they engage with it at higher rates on social platforms. When you share clips that real fans captured, your audience connects with the genuine emotion and experience.
Cost and time advantages
Professional video production requires significant budget and planning. You need to hire crews, coordinate shooting schedules, and wait weeks for edited deliverables. SureShot Video changes this by crowdsourcing your content creation. Attendees do the filming, the platform helps you sort through submissions, and you get usable clips the same day.
Where to find SureShot
The official website is sureshot.video. The app is available on the App Store for iOS and on Google Play for Android. Attendees can also upload directly via the event portal on any device without downloading the app.
How it works for organisers
You create an event on the platform, set a PIN code, and share it with attendees through your pre-event communications or on signage at the venue. Attendees enter the PIN, upload footage from the app or the web portal, and the clips land in your organiser dashboard straight away.
From there you can review what came in, select the best clips, and export or share content directly. Consent and rights are handled at the point of upload, so everything in your archive is cleared for use.
How it works for attendees
Attendees download the SureShot app from the App Store or Google Play, or open the event portal in their phone browser. They enter the event PIN and start uploading. No account creation required. The upload takes seconds and an on-screen confirmation closes the loop.
Getting good results
Participation rates depend on how visible the upload prompt is and how simple the process feels. Put the PIN code on wristbands, signage, and in pre-event emails. Send a prompt notification at a peak moment during the event. The easier the ask, the more footage you will get.
If you want to see how to set this up for your event, book a demo.
