Vig Festival is a music festival held in a small town in Denmark. It is not the biggest festival in the country, but it has one of the most loyal audiences. People return year after year. They know each other. They know the site. They are genuinely invested in the event.
That investment turned out to be exactly the condition that makes crowd footage work.
The challenge
Vig Festival had the same problem most events its size face. A small crew could cover the main stage, but the rest of the event was undocumented. The side stages, the atmosphere between sets, the crowd moments that make the festival what it is — none of that made it into the official archive.
Post-event content was limited to what the crew had shot. By the time a highlight video was edited and published, the moment had passed. Social platforms had moved on.
What happened with SureShot
Vig Festival integrated SureShot into the attendee communications. Before the event, a note in the confirmation flow explained that attendees could upload footage through the SureShot portal using the event PIN. During the event, the PIN was visible on signage, wristbands, and in the festival app.
The upload process required no account creation. Attendees opened the portal, entered the PIN, and uploaded directly from their phones. Over the weekend, 640 attendees uploaded 1,350 clips.
That is footage from across the entire festival site, from every stage, from the crowd rather than behind it. Angles that no crew would have captured. Moments that existed only in the phones of the people who were there.
The curation step
1,350 clips is not a content archive. It is raw material. The SureShot platform organises every upload so the team can work through the footage, identify the strongest clips, and build a shortlist of content worth publishing. The review step was hours, not weeks.
What the content was used for
The crowd footage went directly to the festival's social channels. Clips of crowd moments, side stage performances, and the atmosphere across the site performed well because they were authentic and immediate. The archive also gave the organiser something with longer-term value: documentation of the full event for next year's promotional material, sponsor conversations, and retrospective content.
What this required from the organiser
The integration was not complex. The key steps were adding the SureShot upload prompt to pre-event communications, placing the PIN on physical signage at the venue, and briefing the team on how the platform worked. For a practical guide to maximising participation at your own event, see how to get attendees to upload video at your event.
The review and curation process took a few hours across the team. The rest was handled by the platform.
What it demonstrates
Vig Festival is a useful reference point because it is not an outlier in scale. It is a mid-sized festival with a loyal audience. The 640 uploads came from a fraction of total attendance, which means at larger events the numbers scale significantly. The conditions that made it work — a clear upload prompt, low-friction flow, and an audience that genuinely cared — are reproducible.
If you are running an event and want to understand how to set this up, book a demo and we can walk through what the integration looks like for your specific event format.
