Brand Activation
Give your event sponsors content they can actually use
Give event sponsors access to authentic crowd footage, licensed and ready to use
WHAT WE DO
Why brands and organisers use SureShot for sponsor activation
Sponsors want authentic association with the events they support. A logo on a stage is one thing. Appearing in genuine crowd footage of an electrifying atmosphere is worth considerably more — and it's content the sponsor can actually use.
SureShot gives event organisers a way to collect that footage, clear the rights, and deliver it to sponsors as a commercial package. The brand gets licensed content that costs them far less than commissioning a production company. The organiser gets a new revenue line from an asset that costs almost nothing to produce. For more on how to structure this, see our full guide on sponsor activation through event content.
.webp)
Royal Unibrew X Danmarks Største Værtshus
Vig Festival - Case Video
Vaulen Open Air 2025 - After Movie
Lukas Graham - Mama said
Mashup X Danske Growth
WHY this is important
3x
more content captured compared to traditional filming
90%
reduction in post-production time
50+
unique perspectives per event
WHY this is important
Proven results for brands
Collect footage at any brand activation
Attendees upload via the SureShot app or the event portal using a PIN code. No account required. The sponsor's brand can be present in the upload flow itself.
Rights-cleared content ready for sponsor delivery
All footage lands in a dashboard for your team to review and select from. Rights and consent are handled at upload — every clip is cleared for sponsor use from day one.
Deliver a content asset sponsors will pay for
Curate and deliver a clip package to sponsors directly from the dashboard. Authentic footage the brand can use across social, advertising, and internal campaigns.
HOW IT WORKS
How to capture your brand story
Download app
Download the iOS app from the AppStore. If you have an Andriod you can use our the web upload portal.
Join events using a pin code
Sign up and "join event" using the shared pin code.
Capture videos with the SureShot camera
Capture video clips with the SureShot camera during the event.
Share your videos from your event
Your videos will be shared with the event organiser instantly.
Watch videos from other attendee
The days after the event a curated list of clips will be shared within the SureShot app. From all the contributions SureShot will also create an aftermovie highligting the best from the event.
Do event guests need to download the app?
The SureShot app is the easiest way to film and upload, but there's also a web portal for browser users. Either way, no account creation is required.
Can sponsors receive content for their own use?
Yes. Every upload comes with content licensing terms accepted by the contributor. The organiser can deliver a curated clip package to the sponsor directly from the dashboard. For more detail, see our guide on <a href="https://sureshot.video/blog/sponsor-activation-event-content" target="_blank" rel="noopener noreferrer">sponsor activation through event content</a>.
Can we control who uploads?
Yes. You can restrict access with a PIN code so only ticket holders or invited contributors can upload. You can also review content before anything is shared or delivered to a brand partner.
How do we measure the value for sponsors?
Reach is measurable (views, shares on clips from the event), engagement is measurable (comments on posts featuring the sponsor), and cost per asset is directly comparable to what equivalent production would have cost. Build the measurement framework into the package before the event.
Is there a limit to contributors?
No. Invite unlimited contributors per event.
FAQ
Frequently asked questions
CONTACT
Download now to capture every moment
Get the SureShot app from the App Store to begin capturing memorable events.
